The 4 Lessons Any Brand Can Learn From Nat Geo’s Social Media Success

Posted by @audreylaine, Tue, Mar 20 9:48am

With more than 45 million fans on Facebook and 86 million followers on Instagram, National Geographic is one of the top non-celebrity brands in the social sphere.

Behind the scenes, National Geographic’s social strategy is based on four core guiding principles. Hootsuite takes a look at the lessons these principles hold for any brand trying to build a strong presence on social.

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