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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011

The 4 Essential Questions Your Content Must Answer in Less than 15 Sec

Posted by @DanHinmon, Sep 15, 2016

HubSpot reports it takes less than 15 seconds for a reader to decide whether or not content is worth the effort. So I’ll save you some time. Here are the 4 essential questions:

Are you talking to me?
What’s in it for me?
Says who?
How hard will this be to read?

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