The 3 Social Metrics That Will Get You Promoted
Jay Baer is offering a free ebook titled “The 3 Types of Social Media Metrics and Why They’ll Get You Promoted.” You need to provide your name and email to download the book, but here’s Jay’s list of highlights:
- Most metrics fail because they are not tied to a meaningful business outcome.
- We describe nine key metrics in the ebook, ranging from audience growth rate to share of voice.
- We discuss the three different reports that should be created about social media, and who should see each type of report, and when, using our F3 approach (Frequency, Focus, Format).