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The 10 Content Marketing Commandments for 2018

Posted by @audreylaine, Wed, Jan 10 10:27am

Jay Baer shares his 10 commandments for the year. Read his post for a few lines about each commandment.

  1. Thou shalt not engage in random acts of content.
  2. Thou shalt not be a content coward.
  3. Thou shalt not embrace false metrics.
  4. Honor thy audience as a messenger.
  5. Thou shall be mobile-first (for real).
  6. Thou shall create talk triggers.
  7. Thou shall atomize content.
  8. Thou shalt not cross-post.
  9. Thou shalt not pray at the altar of volume.
  10. Thou shall covet moving pictures.


Eileen Whitmore

Posts: 6
Joined: Sep 27, 2017
Posted by @ewhitmore, Thu, Jan 11 8:51am

trying to convince management about #8 & 9, and looking for economical solutions for #10 for a tiny department

Posted by @audreylaine, Thu, Jan 11 9:02am

Hey Eileen! Those are toughies, but we can help!

First, be sure to sign up for our next webinar: 4 Steps to Create a Content Calendar You Can Keep Up With.

Read @MakalaArce‘s blog “How often should we post on Facebook?”

Check out the audio and notes from a member conference call on which @toffenbacher and @shawnbishop discussed Facebook Live equipment.

Matthew Rehrl

Posts: 53
Joined: Feb 01, 2016
Posted by @matthewrehrl, Fri, Jan 12 11:38am

Great set of commandments – that makes you the Moses of Social Media!

I am working on a Golden Rule” of Social Media. The shortest I have come up with so far is “Be Kind”.

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