Dan Hinmon, MCSMN Director

Posts: 2912
Joined: Apr 13, 2011

That's a Relief: Facebook Says Performance Plummet on Brand Posts Was

Posted by @DanHinmon, Oct 26, 2016

If you’re paying careful attention to your organic reach, you may have noticed a big drop Oct 4 through 14. Facebook says that was likely a bug and not necessarily bad marketing.

Thanks to @Margaret_Marie for sharing this article with us.


Our organic reach was average-to-good during that time frame, so perhaps it didn’t affect us. This week, it’s tanked — I’m going to hope it’s another short-term bug!


At this point, I don’t have a ton of confidence in the reach stats. During that timeframe, our reach was all over the map. We had a couple of posts with ZERO reach – and a couple of others with huge reach, but almost no reactions.

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