Dan Hinmon, MCSMN Director

Posts: 2883
Joined: Apr 13, 2011

Study Finds Snapchat Isn't Impressing Marketers

Posted by @DanHinmon, Mar 17, 2017

According to an RBC Capital Markets survey, between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88).

This post explains 3 reasons why Snapchat is underperforming marketers’ expectations.


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