Some large search budgets are moving to Amazon, say agency executives

Posted by @audreylaine, Oct 11, 2018

CNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon.

Over the past few years, Amazon has been steadily building up a sizeable ad business. Last quarter Amazon reported roughly $2 billion in advertising sales, an increase of 129 percent year over year. That’s still dwarfed compared to Google’s nearly $23 billion in ad revenues last quarter. But looking across the digital advertising landscape, Amazon is about the ripest opportunity out there — particularly for consumer goods companies selling on the platform.

Does this mean the health care industry will follow suit?


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