Social Media & The CEO: What Does the Public Really Want?

Next time you have a chance to encourage your CEO to join the social media revolution, remember this:

“Four in 10 Americans follow senior leaders on social media and what senior leaders communicate shapes how the public perceives the reputation of the company. This is incredibly significant from a corporate communications standpoint in terms of building reputational equity, influencing stakeholder behavior, and drawing on that equity in times of crisis.”

This story also includes an interesting infographic you could share. 36% surveyed want leaders to address company vision in social media.

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