Social Media Tactics for Boring Personalities and Dull Brands

Posted by @audreylaine, Fri, Jun 14 8:50am

Social media is harder than it seems sometimes, especially if your brand has a boring personality. This sounds like a negative thing, but not everything can be colorful and interesting for a lot of businesses. Read: hospitals. Social Media Explorer collected some of the best tips on how to be good at social media even with a not-so-exciting brand.


Being boring myself, I will add one other idea. Retweet/repost other people’s stuff and say something from the heart truly nice about them. Not to go all Tao or Buddhist or spiritual here, but one way to help counteract the negativity spikes online is to put out every increasing low level niceness. (Not platitudes, but real compliments).

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