Social Media Predictions for 2019: A Return to Personal Authenticity

Posted by @Margaret_Marie, Dec 20, 2018

To say 2018 was a tumultuous year for social media is an understatement. Simmering issues with privacy and data integrity came to a boil at Facebook, with effects felt at the highest levels of government. Networks in the crosshairs of congressional investigations have had to reckon with their own power and potential for abuse, while users have been left to question the larger impact of social media on politics, culture, and civic discourse.

What does this mean for 2019? How will users and networks respond to these seismic shifts? How will the way companies use social media evolve in light of changing attitudes on privacy and meaningful connection? In its annual Social Trends Report, Hootsuite surveyed more than 3,000 businesses, from small agencies to huge enterprises, to see how they plan to adapt in 2019. Here’s some of the most salient findings and a look into the crystal ball on what the year ahead holds…


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