Social Media Engagement is the New Social Media Marketing: How To Do It Well

Posted by @audreylaine, Thu, Jun 7 10:08am

Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

  1. Simply broadcasting content results in low reach and referral traffic.
  2. People expect businesses to respond on social media, and fast.
  3. Social media engagement increases loyalty and generates word of mouth.
  4. You can learn directly from customers and prospects.

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