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Snapchat's Planning to Release Another New Version of Spectacles

Posted by @MakalaArce, Nov 21, 2018

“Snapchat’s ad business is getting on the right track, but the company’s not yet on a path to profitability. Meanwhile, the app is still hugely popular with younger users, but its daily active user rate is actually in slow decline

Yes, it’s true that Spectacles haven’t been a hit thus far – Snap reportedly lost almost $40 million on unsold pairs of its original version of Spectacles, with hundreds of thousands of pairs left sitting in warehouses unsold. Yes, it’s also true that Snap’s subsequent Spectacles variations – the latest version being launched just weeks ago – haven’t exactly been huge either. But the fact that Snap is sticking with them suggests there still may be more to the device than we’ve yet seen. And that could still be a significant factor, if Snap is able to get it right.

The latest news on the Spectacles front is that Snap’s planning to launch yet another variation of the device, this time with a new design, a stronger, aluminum frame – and importantly, two cameras…”


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