Snapchat vs. TikTok: What Marketers Need to Know
If you're trying to get up to speed on TikTok and how it differs from Snapchat, this article does a good job comparing and contrasting the two.
One insight: Snapchat reports having 210 million daily global users, while TikTok has more than 800 million monthly active users. The two platforms also have incredibly global audiences. While Snapchat has a large number of users from Asia and India, TikTok has such a large user base in China that it has a Chinese version of its app called Douyin.