Snapchat “Storytellers” program pairs creators with advertisers
Snapchat hopes to boost ad spend by connecting businesses with its top independent creators, but it won’t take a cut of deals it helps arrange. Today Snap Inc launches its “Snapchat Storytellers” pilot program that will introduce brands to five of the app’s most popular content makers including Mplatco, Cyrene Q, and Shonduras. They’ll star in ads for Stories and Discover or provide creative direction to brands with their expertise gleaned from gathering audiences of millions over the past few years in exchange for cash. Top creators can often earn tens of thousands of dollars or more for deals with brands.