Share this:

Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011

Snapchat Stories vs Instagram Stories [Infographic]

Posted by @DanHinmon, Sep 19, 2016

Instagram’s introduction of “Stories” sparked much debate about the platform brazenly copying Snapchat.

But there are some important differences between Instagram Stories and Snapchat. To give you a better idea of those variations, One Productions has put together this new infographic comparing the two options side-by-side.

Are you using Snapchat to promote your health system? If so, we’d like to know how. Share your experience here.

Liked by Mike Boehmer

Comment


Mike Boehmer
@mikeboehmer57

Posts: 189
Joined: May 24, 2011
Posted by @mikeboehmer57, Sep 20, 2016

We are testing “it’s a boy” and “it’s a girl” on-demand geofilters at three of our Cincinnati hospitals this month. Also: We’re going to do a geofilter at a fund-raising event at a golf course next month. One learning: You can purchase a filter for a year at a greatly reduced rate, compared to a month.


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011
Posted by @DanHinmon, Sep 20, 2016

Interesting @mikeboehmer57. What are you hoping to accomplish with the campaigns?


Mike Boehmer
@mikeboehmer57

Posts: 189
Joined: May 24, 2011
Posted by @mikeboehmer57, Sep 20, 2016

Our main goal is brand awareness. The filters have our logo and ribbon on them.


Carol Vassar
@vassarradio

Posts: 93
Joined: Apr 30, 2015
Posted by @vassarradio, Sep 21, 2016

Mike:

Any chance you can share (privately or publicly) the cost monthly and yearly? We are interested in this for two of our hospitals.

Thanks,
Carol


Mike Boehmer
@mikeboehmer57

Posts: 189
Joined: May 24, 2011
Posted by @mikeboehmer57, Sep 21, 2016

Hello Carol — The cost depends on the area covered (square footage) and start and end time for each filter. For example, the cost of an “it’s a girl” filter that covers about 60,000 square feet, Sept. 2-30, is just over $1,000. However, I got a notice from Snapchat that I could get a filter for an entire year for close to that amount. Of course, you would be locked in for a year — and you pay in advance — but at a major savings.

Please login or register to post a comment.

© Mayo Clinic Social Media Network. All Rights Reserved.