Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

Snapchat Stories vs Instagram Stories [Infographic]

Posted by @DanHinmon, Sep 19, 2016

Instagram’s introduction of “Stories” sparked much debate about the platform brazenly copying Snapchat.

But there are some important differences between Instagram Stories and Snapchat. To give you a better idea of those variations, One Productions has put together this new infographic comparing the two options side-by-side.

Are you using Snapchat to promote your health system? If so, we’d like to know how. Share your experience here.

Liked by Mike Boehmer


We are testing “it’s a boy” and “it’s a girl” on-demand geofilters at three of our Cincinnati hospitals this month. Also: We’re going to do a geofilter at a fund-raising event at a golf course next month. One learning: You can purchase a filter for a year at a greatly reduced rate, compared to a month.

Interesting @mikeboehmer57. What are you hoping to accomplish with the campaigns?

Our main goal is brand awareness. The filters have our logo and ribbon on them.


Our main goal is brand awareness. The filters have our logo and ribbon on them.

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Any chance you can share (privately or publicly) the cost monthly and yearly? We are interested in this for two of our hospitals.


Hello Carol — The cost depends on the area covered (square footage) and start and end time for each filter. For example, the cost of an “it’s a girl” filter that covers about 60,000 square feet, Sept. 2-30, is just over $1,000. However, I got a notice from Snapchat that I could get a filter for an entire year for close to that amount. Of course, you would be locked in for a year — and you pay in advance — but at a major savings.

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