Snapchat parent company Snap, Inc. reported total revenue for 2018 crossed the billion-dollar mark for the first time with $1.2 billion. The company saw 36 percent year-over-year growth during the fourth quarter of last year at $390 million, nearly $100 million more than it earned during the third quarter of 2018.
After quarters of declines, the company stabilized its user base at 186 DAUs in the last quarter of 2018, holding steady from the third quarter.
Why you should care. If Snapchat is able to address user growth concerns and show value to brands with new ad formats as further enticement, more marketers may give it a (second) chance — especially those aiming to connect with younger audiences.