In February, Facebook announced that videos would automatically play with sound on mobile devices, as long as the volume on the device is turned on. This change has been rolling out gradually since the announcement was made.
Prior to February, sound off was the standard. 85% of all videos on mobile were viewed with sound off. It’s too early to tell how the change is impacting listening.
Creating videos that work with or without sound gives users choice about how they interact with your videos, so your message can speak volumes to all those who view it, whether they actually hear it or not.
Read the article for key strategies to help you craft great Facebook videos for the silent environment.