Dan Hinmon, MCSMN Director

Posts: 2976
Joined: Apr 13, 2011

Should Your Brand Take a Stand on Controversial or Political Issues?

Posted by @DanHinmon, Sep 21, 2018

Although the answer to this question in healthcare is pretty much a resounding no, this lengthy article makes some interesting points.

First, it starts by analyzing the reaction to Nike’s controversial ads featuring Colin Kaepernick. Then it takes you through six questions, with examples, that you might ask before tackling controversial or political issues.

If your leadership is considering addressing a controversial top (like gun violence, for example), you might want to share this article.


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