Checking out latest news today lead me to a link to this story from June 2016 that I thought was still timely.
Re: the use of hashtags on Facebook, “Facebook posts without a hashtag fare better than those with a hashtag.”
That quote is from a Buffer Social post by Kevan Lee. And while Lee does recommend that people should test for themselves, rather than going on the research alone, that finding has been supported by various subsequent studies, the Social Media Today article says.
A 2016 report from BuzzSumo, which analyzed more than a billion Facebook posts from over 30 million brand Pages, came to exactly the same conclusion – posts without hashtags generated more reach than those with tags added.
What has your experience been?
Liked by amlyttle