Shopping online this Black Friday? Beware: A third of online reviews are fake
The Wall Street Journal reports that Fakespot - a firm that monitors fake reviews online - says that more than a third of reviews found on Amazon’s, Walmart’s, and Sephora’s online shopping sites are fake.
Here Fakespot means “fake” as in a person was paid to write a biased review—or a bot was used to write the review.
However, the WSJ says that some online shopping giants have taken issue with Fakespot’s report. Amazon told the Journal that 99% of the reviews on its site were authentic and says Fakespot can’t tell this because they don’t have access to Amazon’s proprietary data.
Makes you wonder how fake reviews impact healthcare. What do you think?