Stacy Theobald
@stacytheobald

Posts: 68
Joined: Feb 08, 2011

See How to Connect with New Audiences and Drive Results on Instagram

Posted by @stacytheobald, Thu, Apr 18 4:04pm

Instagram is where people share and discover content they love, and this includes content from businesses. In a recent survey, 66% of people said they use Instagram because it enables them to interact with brands.1 This presents a unique opportunity for businesses to engage with customers and drive real business results. In a two-part study that surveyed over 21,000 regular Instagram users across 13 countries, our research found that Instagram does more than generate awareness—it drives sales. In fact, 54% of survey respondents recall making a purchase either in the moment or after seeing a product or service on Instagram.2 We took a closer look at the opportunities Instagram provides businesses and gathered the key takeaways for you.

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