Running ads on Instagram Stories: 7 lessons from Hootsuite’s social team

Posted by @audreylaine, Nov 7, 2017

Hootsuite tested Instagram Story ads and is sharing what they learned.

  1. It’s best to start with existing content.
  2. Live action videos convert better than graphic videos.
  3. Existing fans are more likely to engage with your ad.
  4. It’s important to follow the recommended ad specs.
  5. The Story format offers new brand opportunities.
  6. UTMs are the easiest way to track performance.
  7. Ads designed for mobile perform better.


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