Running ads on Instagram Stories: 7 lessons from Hootsuite’s social team
Hootsuite tested Instagram Story ads and is sharing what they learned.
- It’s best to start with existing content.
- Live action videos convert better than graphic videos.
- Existing fans are more likely to engage with your ad.
- It’s important to follow the recommended ad specs.
- The Story format offers new brand opportunities.
- UTMs are the easiest way to track performance.
- Ads designed for mobile perform better.