Dan Hinmon, MCSMN Director

Posts: 2883
Joined: Apr 13, 2011

RLI Summit: Radiologist, brand thyself

Posted by @DanHinmon, Sep 19, 2016

Mayo Clinic radiologist Amy Kotsenas, MD, was a panelist at the American College of Radiology’s 2016 Radiology Leadership (RLI) Summit last week. Her social media presence helped build her personal brand which, for one thing, lead to her selection to receive the 2016 Women in Neuroradiology Leadership Award.

Kotsenas emphasized that branding and social media can be used to advance larger causes as well as one’s own career.

“You can talk about your research,” she said. “I do epilepsy imaging, and I have a particular interest in autoimmune epilepsy. It is really gratifying to see stories about the work we are doing at the Mayo Clinic in helping to diagnose and treat these patients. It helps to promote not just myself but also the work that the whole institution is doing in that regard.”

Dr. Kotsenas was also a panelist on a Webinar we hosted in March 2015 – Why Twitter is Worth Physicians’ Time. You can view it in our archives: https://socialmedia.mayoclinic.org/discussion/march-webinar-why-twitter-is-worth-physicians-time/

Thanks to @csjennings for pointing us to this article!


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