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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2318
Joined: Apr 13, 2011

Reputation is Everything: How 2 Hospitals are Weathering PR Firestorms

Posted by @DanHinmon, Feb 15, 2016

Mount Sinai Hospital in New York City and Jackson Health System in Miami have had an onslaught of bad press recently. This article looks at how they’re responding.

Your hospital’s reputation may be its most important attribute. A report by the National Research Corporation found 60% of consumers said a hospital’s reputation is “very important” when considering it for future needs.

Are you prepared for a PR firestorm?

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