Dan Hinmon, MCSMN Director

Posts: 2878
Joined: Apr 13, 2011

Report: Ignore Customers on Social at Your Own Peril

Posted by @DanHinmon, May 13, 2016

Thanks to @Margaret_Marie for sharing this article on Twitter using the #MCSMN hashtag.

A total of 90 percent of the 1,000 consumers surveyed by Sprout Social have used social sites to communicate with a brand in some way. These consumers said they reach out on social before all other methods, including phone or email, when they have a problem with a product or service.

Messages requiring responses also increased 18 percent over the past year, which indicates that more consumers are shifting to a social-first mentality.

What are you doing to keep up?


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