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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011

Reach vs Impressions: Understanding Engagement Terms

Posted by @DanHinmon, Sep 8, 2016

Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. While it’s very easy to group the two together, they do have their own definitions. So before you can accurately measure either metric, you need to understand what they mean.

Here’s a crash course in reach vs. impressions.

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