If my memory serves me correct, the “quality and quantity” debate has been pervasive in content marketing for most of this decade. The fact of the matter is that both have benefits to a website, however a brand’s mix of the two should be determined by its own established goals, and the resources available to create it. It’s no secret that not every marketing department can pump out fifteen blog posts per week, each of which reading like Hemingway wrote them.
That would be ideal, but it’s unrealistic. For most brands, it’s likely that content quality will be impacted as production increases, and definitely without additional investment in production. Content marketing, on average, makes up around 25% of a marketing budget, of which, 7%-8% of gross revenue should be spent on marketing. There are outliers, however. P&G once spent nearly 35% of its revenue on marketing. They’ve since scaled back.
Generally, B2C companies spend more than B2B brands on marketing.
Liked by Scott, Volunteer Mentor