Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

Prices And Health Care Quality: Many Consumers Don’t See A Link

Posted by @DanHinmon, Apr 14, 2016

When 2,010 adults responded to a recent survey, a majority of consumers — between 58 and 71 percent, depending on the question — didn’t associate price with quality, the study found.

The questions: “Would you say higher prices are typically a sign of better quality medical care or not?” and “If one doctor charged less than another doctor for the same service, would you think that the less expensive doctor is providing lower quality care or would you not think that?”

Should you be equating price and value in your marketing strategies? If so, how?


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