Planning & executing social media for global brands

Posted by @toffenbacher, Thu, Dec 6 3:02pm

When designing a social media strategy for a global brand, there are many things to take into consideration. Should you start a new profile for every country and build your presence up from scratch? Or would it be easier to manage a global account?

This guide is divided into two parts:

  • Planning: Think about your brand and the strategy you want to take
  • Execution: Now that you’ve got your planning done, how do you execute it?

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