Physicians: scared of social media? Stop and dive in.

Posted by @audreylaine, Tue, Mar 20 9:46am

Blogger Dana Corriel, M.D., discusses physicians’ fear of social media and shares her own “a ha” moment when it finally clicked for her.

If you have physicians who are on the social media fence, share this article with them, and let them know that you can help.

COMMENT

We are lucky to have a handful of physicians who "get" the importance of social media, and many more still on the fence. Bookmarking this to use later! Thanks for sharing it.

@ruthings

We are lucky to have a handful of physicians who "get" the importance of social media, and many more still on the fence. Bookmarking this to use later! Thanks for sharing it.

Jump to this post

Thanks, @ruthings! Yes, you are lucky!

We have physician’s who get it…but those are usually the ones that take it too far, like allowing a product rep do a LIVE video with a patient without getting any releases or letting us know. How do you handle those that go a little too far?

@PaigeTSuffel

We have physician’s who get it…but those are usually the ones that take it too far, like allowing a product rep do a LIVE video with a patient without getting any releases or letting us know. How do you handle those that go a little too far?

Jump to this post

Yikes. Our docs mostly use Twitter and just post about things in their field, share our stuff, talk about stuff at conferences, etc. so we haven't had anything like that. There's definitely a lot of education involved, both before they start on social and even as time goes on and they get more comfortable with it. Luckily we haven't had any situations exactly like that. If they're not understanding or following HIPAA protocols, that's tough. Maybe give them an example of how things can go wrong if you don't get that sign-off ? And maybe part of that conversation is also talking about having communications involved on some level for big things like live videos to ensure quality and standards are met?

@PaigeTSuffel

We have physician’s who get it…but those are usually the ones that take it too far, like allowing a product rep do a LIVE video with a patient without getting any releases or letting us know. How do you handle those that go a little too far?

Jump to this post

"Yikes" is right! I agree with @ruthings that there's a lot of education involved. Be proactive with your medical staff. Reach out to them to schedule some social media training sessions where you share dos, don'ts and examples. I've learned that it's important to not just be the "police," but to think outside the box on creative ways to accomplish their goals. Instead of letting a rep shoot a broadcast, tell them that they're likely to get more appointment requests if the broadcast is planned with you and other marketing/comms team members, and reinforce the fact that you're all on the same team and want the physician to succeed.

Please login or register to post a reply.

© Mayo Clinic Social Media Network. All Rights Reserved.