Patients want providers with strong online presence

Posted by @audreylaine, May 21, 2018

Here’s a brief of the article:

  • Digital tools and web presence play key roles when patients select a provider, said in a new healthcare customer experience study. In fact, two-thirds of patients said they will choose a provider because of a strong online presence.
  • The survey found that most respondents (63%) will select a provider over another based on online presence, including 67% of people more than 60 years old.
  • The report found that patients aren’t using the internet just to find doctors. About 45% of patients said they prefer digital ways to request an appointment.


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