This is an unusual post for News You Can Use, since the article is a few years old. But @jkennedy93 shared it in this discussion thread (https://socialmedia.mayoclinic.org/discussion/webinar-online-reputation-management/) and it’s packed with interesting data re: online reviews.
Key takeaways include (in 2013):
• Healthgrades is the most popular online review site, but Yelp is the most trusted.
• Patients are most likely to use online reviews as a first step in finding a new doctor.
• Patients using online reviews are primarily seeking information related to the accuracy of diagnoses, physicians’ experience and wait times.
Have you found more current statistics on this topic? If so, please share.