Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

Pages Messaging: New Ways for People and Businesses to Connect

Posted by @DanHinmon, Aug 11, 2015

Facebook has announced a new “Send Message” call-to-action button for local awareness ads, giving people a personal way to connect with businesses directly from ads. Wow. This is essentially an immediate direct response tool for Facebook ads. Having a baby? Message us about our childbirth classes. Considering a joint replacement? Ask Dr. XXXX a question. Want more information about our weight loss surgery? Ask us a question now. How could you use it?


That is indeed really cool. In an academic health system, I think these ads could be great tools for student and employee recruitment: “New nurse? Ask about our careers.” “Looking at medical schools? Send us a message.”

I like the idea of using it for service line marketing purposes, provided that there’s an engaged clinician who’s ready to help answer questions instantly. I think, though, that a lot of hospitals (including my own) will have concerns around privacy and giving medical advice to someone who’s not a patient. We get a lot of “Do I have this condition?” type questions through our blog and Facebook page already, and doctors are pretty cautious about giving an answer beyond “schedule an appointment.”

Please login or register to post a reply.

© Mayo Clinic Social Media Network. All Rights Reserved.