Dan Hinmon, MCSMN Director

Posts: 3038
Joined: Apr 13, 2011

Only 7% of People Actually Trust Google's Featured Snippets

Posted by @DanHinmon, Nov 9, 2017

This is a startling statistic, and if it’s true, how important is it to put time and effort into becoming a featured snippet?

Here’s the research: “When we recently surveyed consumers in Australia, the UK, and the U.S., we discovered that only 7% of respondents consistently trust featured snippet results. Compare that to the 21% who never trust them, and the 36% who are neutral about them.”



Very interesting to read this research!

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