Social Media Network Platinum Fellows Chris Boyer and Reed Smith have launched the Touchpoint Podcast. In the third installment, Chris and Reed discuss online reputation management (ORM), how best to define it, and what elements are important for hospitals to consider.
From SEO to social media to publishing HCAHPS scores on physician profiles, the hosts explore the impact good reputation management has on the digital patient experience and wonder if there are better ways to measure reputation. The hosts also debate the merits of third-party review sites vs. a hospital website as the most authoritative source for a health system’s reputation.
Lastly, Rob Birgfeld of Inova Health System joins to discuss best-practices on gaining organizational support of reputation management. A fun and informative episode!
(Platinum fellows are nominated by MCSMN leadership after earning Bronze, Silver, and Gold Fellow status. You can read about the fellows program at this link: https://socialmedia.mayoclinic.org/social-media-fellows-program/ )