MakalaArce
@MakalaArce

Posts: 154
Joined: Jan 31, 2011

Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’

Posted by @MakalaArce, Fri, Nov 16 12:38pm

“Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign on Thursday.

Why it matters

In July, Facebook began testing AR ads in the News Feed, offering brands the ability to use augmented reality camera effects for ad campaigns. Now that we’re entering the holiday season, Office Depot is taking the Facebook AR ad experience up a notch, launching the platform’s first “Elf Yourself” ads that let users animate themselves with elf-like effects…”

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