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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011

Not All Social Media Returns Can be Quantified - But Here Are Some

Posted by @DanHinmon, Feb 5, 2016

This article suggests 5 metrics worth considering:
Customer service trends and impacts.
Quality and volume of conversation
Share of voice
Customer conversion and acquisition metrics
Social media as a way of measuring other business metrics

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