Thanks to @MakalaArce for pointing us to this article.
If you’re not familiar with dark posts, these are “ads that target only a particular set of people but are invisible otherwise because they never appear as posts on a brand or group’s page.”
With this new change, ads will be visible to all.
Why? “The transparency tools are a reaction to Facebook’s discovery that Russian provocateurs had targeted paid ads from misleading pages during the last election cycle.”
How will this affect your Facebook ad strategy?
Liked by Sheri Donaldson