“The media research firm plans to announce on Wednesday that it is working with Facebook to include conversations about TV programs on the social network in its measurement system. Now called “Social Content Ratings,” the metric will also include TV-related chatter on Twitter.
“The new ratings will measure programs on both traditional television and streaming services during the time period when the show is televised. It will also monitor conversations about television programs round the clock.”
Thanks to @LeeAase for pointing us to this article.