Klear, an influencer marketing platform, analyzed 149 popular brands in 8 industries to see how they’ve been using Instagram Stories, what’s been the most popular types of Stories content and the specific industries seeing the most success with the option.
The study didn’t analyze the engagement on each, but it’s interesting to see what major brands are doing.
The most popular type of Instagram Stories post for major brands is merchandise (not to helpful for healthcare). But #2 is is Inside Look – behind-the-scenes type content.
Healthcare is not among the top 8 industries posting Instagram Stories. Why do you think that is?