New Study Looks at How Emojis, Videos and Caption Lengths Impact Instagram Post Performance

Social analytics platform Quintly has conducted a new study of Instagram post performance, analyzing more than 34k Instagram business profiles, and 5.4 million posts, which were published between January 1st and June 30th, 2019.

The report provides an up to date perspective of what's working on Instagram for brands right now - and with Instagram's algorithm always changing, and experiments like hiding total Like counts in play, the Instagram landscape is shifting fast.

Here's a look at some of the key findings from the report.

First off, Quintly's researchers found that, despite the rising popularity of video content, images remain the most popular post type for brands on the platform, by a significant margin.

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