Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

New Study Finds Facebook Page Reach Has Declined 20% in 2017

Posted by @DanHinmon, Aug 30, 2017

BuzzSumo analyzed more than 880 million Facebook posts over the past year.

Their research shows the average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017.

This story tries to understand why engagement is declining and recommend some tactics Facebook managers can try to increase engagement.

One recommendation from Facebook: “Post frequently – Don’t worry about over-posting. The goal of News Feed is to show each person the most relevant story so not all of your posts are guaranteed to show in their Feeds.”



This is a good article to share with the departments I meet with who want a Facebook page. They don’t really have enough content to begin with.

What is everyone else doing to address Facebook’s constant demand for content? Are you creating more content than you were a year ago or five years ago?

This reminds me of our recent post frequency study: https://socialmedia.mayoclinic.org/2017/04/13/how-often-should-we-post-on-facebook/?utm_campaign=search, and aligns with the result.

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