BuzzSumo analyzed more than 880 million Facebook posts over the past year.
Their research shows the average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017.
This story tries to understand why engagement is declining and recommend some tactics Facebook managers can try to increase engagement.
One recommendation from Facebook: “Post frequently – Don’t worry about over-posting. The goal of News Feed is to show each person the most relevant story so not all of your posts are guaranteed to show in their Feeds.”