Hashtags can play an important role in increasing the organic reach of your posts, but in order to maximize them, you need to know the best practices – i.e. where you should use hashtags and how many you should include. And as with all things social, those optimal strategies keep changing – there was little point using hashtags on LinkedIn, for example, till two months ago, when the platform enabled hashtag functionality within the mobile app.
To help with this, TrackMaven recently analyzed over 65,000 posts across Twitter, Instagram, and Facebook to determine the current optimal number of hashtags, and the best hashtag length, to improve post performance on each platform. And their results show that hashtag use may be shifting – here’s what they found.