New LinkedIn Tool Tells Business About Who’s Visiting Their Websites

Are you familiar with LInkedIn's Website Demographics tool? It allows you to analyze your website visitors across eight categories including job title, industry, company, and location.

It's free to anyone using LinkedIn's Campaign Manager - typically used to manage ad campaigns.

From the post: “You don’t have to advertise on LinkedIn to leverage this,” Cherian added. Sure, it would be nice for LinkedIn if that was one of the outcomes, but Cherian said the real goal here is to turn Campaign Manager into a “must-have analytics solution.”

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