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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011

Move Over Kardashians: Why Average Joes Are More Influential Than Cele

Posted by @DanHinmon, Jan 28, 2016

Research by Oracle found that marketing messages featuring athlete and celebrity endorsements resonate the least with people.

Instead, consider long-tail influencers, the individuals who do not make the list of top social media stars. They’re the individuals people love to follow and their opinions carry weight.

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