Dan Hinmon, MCSMN Director

Posts: 3038
Joined: Apr 13, 2011

Mission Critical: NASA’s Journey to Social Media Stardom

Posted by @DanHinmon, Jan 18, 2017

Insightful interview with John Yembrick, the guy behind NASA’s social media success.

One nugget: “I see us as a news organization, taking content and feeding it out to the public,” says Yembrick. “A lot of people at NASA were hired to spoon-feed information to the news media, and it’s a very different skill set.”


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