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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011

Micro-Influencer Marketing: A Comprehensive Guide

Posted by @DanHinmon, Wed, Mar 8 11:07am

Thanks to @toffenbacher for pointing us to this interesting article.

Micro-influencer marketing is the same concept as influencer marketing, but on a smaller scale: You partner with individuals with smaller followings on social media to promote products with authentic, visual posts instead of sponsored ads.

This blog post includes what you need to know about micro-influencers, including what brands are using them successfully and how you can connect with these individuals to promote your brand.

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