Don’t forget dads in social!
This spring, Social Media Linki discovered that U.S. moms check Instagram as often as six times per day. But Dads áre just as active on social as Moms – the same study revealed that almost half of dads on Instagram follow businesses, and of those fathers, 69% take action from the content they see.
A new infographic from Social Media Link provides further insights and context surrounding how dads use social.