Meet The Agency That Turned MoonPie Into Twitter’s Funniest Snack Cake

Posted by @audreylaine, Dec 21, 2017

If you don’t follow MoonPie on Twitter, you should. Their brand has skyrocketed this year due to their activity on Twitter, which appeals to a younger, millennial audience. They don’t advertise on TV or offer discounts, and the product hasn’t changed in forever, so the 17% increase in sales can be directly attributed to social media.

COMMENT

Haha – “Buddy it’s Saturday night and you’re talking to a marshmallow sandwich on the internet.”

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