Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’

Posted by @audreylaine, Thu, Jun 13 8:41am

As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that these respondents (700) were spending on average 43% of their ad budgets on the three platforms; 65% of them say they want “alternatives.”

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I wonder if it’s less about options as it is about dependence. I think the key is to think of yourself as a content creator.

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